Equifora is a lifestyle and wellness brand, bridging the gap between the health-conscious consumer and modern at-home lab testing and live education. Their logo needed to contain elements of nature yet have a modern, airy feel. We delivered a cohesive set of logos and wordmarks to fit different layouts and uses.
Lab test results can be stark and cold, yet we delivered a report design that kept the human element first and foremost. Drawing upon bold and colorful magazine layouts and weaving brand elements throughout, the custom report that is delivered to each Equifora client is eye-catching and informative.
Equifora provided client-friendly copy, and we designed a 30+ page educational ebook that would be sent via social media and upon newsletter registration. It was important to relay the information in an easy-to-digest and palatable manner, as this was an important “first-look” sales/branding piece for Equifora.
The website structure is complex, including ecommerce to sell lab testing, supplements and education sessions, while also educating the client on what Equifora can offer. We were able to troubleshoot important stumbling blocks and potential legal issues with Equifora, offering objective advice above and beyond web design, color and font choices.
